Veronika Fedotovskikh
Hi! I'm a product designer with 5+ years of experience
I specialize in complex Web3/Fintech interfaces, trading flows and systems design
Work projects
Crypto Wallet
Evolving the wallet's product experience: core trading mechanics and viral sharing, an AI-assisted design system rebuild, and UX debt cleanup. Under NDA — I'll show the details and designs on a call
30+ TP/SL screens, a backlog of 40+ improvements, token-based design system, components built ~3x faster
ROLLOUT
Universal UI components for displaying accounts, cards and the home screen of a personal finance dashboard for fintech products, built on the shadcn design system
4 widget variations, the basis of the main finance screen, components on shadcn
New CRM module
Adding new functionality to the existing CRM of a 25-person company
planning module without rewriting the front end, mobile version, prototype test
Truck parts online store
Turning a truck parts catalogue with 60,000+ items into a full online store
60,000+ items, a catalogue without photos, cart with warehouses, site launched
Pet projects
Phrase English
An app for learning English through phrases from TV shows
working prototype, 48 phrases, key step reworked after testing
JustLife
A mobile app for finding flatmates and sharing rent
4 competitors analysed across 180 features, ~100 screens, design system
Concepts
Click a card or swipe it away
My path in design
Crypto Wallet
June 2026 – present
Product Designer
- Designed end-to-end Take Profit / Stop Loss flows with limit orders for desktop (30+ screens). Optimized the experience for novice traders by thoroughly working out edge cases, error validation states and contextual popups
- Designed a viral P&L Sharing mechanism for Polymarket and Perps trading. Created customizable result cards optimized for sharing on X (Twitter) and Instagram
- Conducted a comprehensive UX/UI audit across desktop and mobile. Put together a prioritized backlog of 40+ items targeting logic gaps and visual inconsistencies
- Evolving the core design system by integrating AI tools (Figma AI, Claude via MCP, Gemini) into the daily pipeline. Automated routine token setup and icon editing, speeding up component assembly by ~3x
- Designed promo landing pages for Perps and Polymarket, and refreshed graphic assets for App Store & Google Play listings
- Working closely with product managers and engineering throughout solution refinement, design handoff and implementation review
ROLLOUT
December 2025 – March 2026
Product Designer, part-time
- Designed the main financial dashboard interface based on the shadcn UI framework
Stranke
August 2021 – June 2026
UX/UI Designer → Senior Designer (from November 2023)
- Systematized UI kits and streamlined complex user flows for internal B2B CRM products, reducing cognitive load for end users
- Designed the catalog architecture and filtering system for a large-scale e-commerce platform with 60,000+ SKUs
- Delivered end-to-end UX/UI redesigns for a retail jewelry chain (4 offline stores in Kazakhstan) and a POS equipment provider (11,000+ SKUs)
- Designed an MVP service for LLM access tailored to users without international credit cards.
- Built two working websites from scratch with AI coding tools (Cursor, Codex)
- Managed a design team of up to 4 specialists. Mentored 2 junior designers from scratch, ran regular design reviews, and set up standardized workflows and time-estimation frameworks
- Led full-cycle site launches on Tilda, from information architecture and UI design to SEO optimization and marketing alignment. Partnered with developers, marketers and content strategists to oversee implementation quality
AE Marketing
December 2020 – March 2021
UI Designer
- Designed website interfaces based on ready-made wireframes and prototypes
- Prepared and structured design assets for developer handoff
Freelance
Designer & Artist
- Building and maintaining websites on Tilda: structure, UX/UI, visual design, assembly and ongoing support.
- Designing interfaces and individual digital assets in Figma for a range of client tasks.
- Improving and extending existing websites: new pages and blocks, content and design changes, bug fixes, analytics setup and technical edits.
- Working with clients, marketers and advertising specialists on developing and supporting digital products.
- Designing print materials: booklets, menus, business cards, cards and other promotional and informational materials.
Education
South Ural State University
Institute of Architecture and Civil Engineering, Graphic Design
2017–2021Helper
Mentorship by MAX studio
June 2022 – November 2023Uprock
Course: from zero to Middle+
March 2024 – December 2025Why I'm the one you're looking for
Complex flows and logic
I design end-to-end flows in Web3, fintech and e-commerce. Edge cases and errors get worked out up front, not after the bug reports.
Design systems and AI
I build token-based UI kits and hand the routine to AI. New components come together about 3x faster.
From audit to release
I own a feature from the UX audit and first sketches to the design review of the build. I speak the same language as PMs and developers, so handoff has no surprises.
I set up processes
Led a design team of up to 4: workflows, reviews, task estimates. Grew two junior designers from scratch.
Telegram channel
About design, work and a bit of life